Silence of the Bees

Picture credit: http://hdw.eweb4.com

Picture credit: http://hdw.eweb4.com

By Margo and Adam Koniuszewski

Over 40% of what we find in our plates including many fruits, nuts and vegetables, results from the pollination process. These “services”, mainly by bees but also butterflies, birds, bats and flies add over $215 billion annually to the global economy – some seven times the revenues of a multinational giant like Coca-Cola. Bees, including commercially managed bees, provide the bulk of this value through pollination while the honey, propolis, royal jelly and wax they produce represents only a small fraction. But the role of bees extends well beyond the economic. Ancient civilizations recognized and celebrated bees and their role in spreading the genetic material of thousands of plants. Honey was revered across the ancient world as a regenerative and mystical substance and the food of the gods in Mayan culture. In the Garden of Eden it is said that honey dripped from trees like rainwater and as far back as 5,000 B.C., “King Menes”, founder of the First Dynasty of Egyptian Kings was called the “Beekeeper”.

Industrial Agriculture

Today, industrial agriculture focuses on the utilitarian role of bees to pollinate vast monocultures. Honeybees are shipped when and where needed. The California almond is a case in point. 800,000 acres with 90 million almond trees stretching for more then 600 kilometers provide over 80% of the global almond production. With pollen available only in February, bees would starve in this environment. They must therefore be trucked-in from across the country for the job. A major logistical effort for some 5,000 trucks to bring 1.6 million beehives. This scale of trucking bees around is not without danger – accidents are common. Just last week, North of Seattle, a truck carrying over 20 million bees for blueberry pollination overturned on the highway, spilling 458 beehives that firefighters doused with flame retardant.

It is estimated that 2.5 million hives are being trucked around this way every year to Washington for apples and cherries, Dakota for alfalfa and sunflowers, Michigan for blueberries…

Bees in crisis

But the troubles of bees extend well beyond highway crashes. In the United States, beekeepers are reporting annual bee losses of 30% and more and the number of colonies shrank from its 5.5 million hives peak in the 1950s to less then 2.5 million today. This is the result of a combination of habitat loss, inadequate diets, mite infestation and disease, loss of genetic diversity and pesticides.

In Europe, since 1994, neonicotinoid pesticides have been associated with Colony Collapse Disorder (CCD) – where the insecticide confuses bees to the point where they abandon their hive. The same has been observed across the United States since 2006. UK studies link the pesticide to an 85% decline in queen production and confirm disruptions in the ability of bees to navigate and communicate. This is why the European Commission banned them in April 2013. Given that a worldwide ban would deprive Syngenta of 6.5% of its sales (source: Schroders Research), the science behind bees and pesticides is hotly debated and another culprit is pointed, the varroa mite, a parasite that has spread from Asia to the rest of the world and for which the impact of chemical treatment is showing mixed results – it is said that chemical treatment has helped the mite become more resistant at the expense of the bees.

Biodiversity decline and habitat loss are also having their toll. While farms located near natural habitats fare better, a study found that since the 1980’s there has been a 70% decline in key wildflowers. This means a lower diversity of plants from which bees can collect pollen. The genetically modified and neonicotinoid infected corn syrup they are fed by commercial beekeepers for their subsistence diet are also not helping.

The bee crisis is causing shockwaves well beyond environmental circles. New research by Schroders Investment Bank on “Bees and the Stockmarket” warns of impacts across industries including agrochemicals, food producers, retailers, beverages and the luxury sector. Meanwhile, the Obama Administration talks of a serious threat to food security and announced a federal strategy to protect honeybees, address habitat loss and biodiversity decline. $50 million has been appropriated across various agencies for research and to restore hospitable habitats for bees and other pollinators like the Monarch butterfly.

A Global Movement to Save Bees

Public authorities, the private sector and the public at large – all have a role to play. In 2010, the city of New York overturned a ban on beekeeping that had been in place since the late 1990s and “bee mania” has been spreading since with beehives being installed on skyscraper rooftops, community gardens and school backyards. Even the most  exclusive institutions like the Waldorf Astoria Restaurant have joined this movement – its has six beehives located near Central Park and serves the most prestigious honey in town. The private sector is also on board with organizations like the Cirque du Soleil in Montreal and the LVMH Group in Paris setting up hives at their headquarters and engaging in the protection and promotion of bees. But much of the leadership comes from individuals and associations around the world that are fighting unfriendly regulations and attitudes, overturning bee bans, installing hives and creating bee-friendly gardens with native wildflowers that benefit all pollinators. It may bee that in their consciousness, people everywhere are starting to realize that by protecting bees we are also protecting ourselves.

Maybee the bee still has a chance after all…

Bee Resources:

UNEP Report on Bees

White House Factsheet on Economic cost of Bee Decline and US Federal Strategy to Protect Honey Bees 

Bees and the Stock Market: Schroders Research Paper

Bees at the United Nations in Geneva

Nature Journal Study on Bee Addiction to Harmful Pesticides

European Commission Protecting Bees

Andrew Gough Blog with fascinating facts and stories about bees

Resource for Beekeepers

Health Benefits of Honey

Queen of the Sun Award Winning Documentary Film Review by Roger Ebert

Bridging Luxury and the Environment

by Margo Koniuszewski, author of the “Bridging luxury & the environment” project
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Angelina Jolie in the Louis Vuitton Campaign (Source credit)

English version of Article published in Forbes Poland

Ten years ago, while buying lipstick at the stand of a leading luxury cosmetics brand, I asked if I could bring back the empty packaging for reuse by the company. The surprised saleslady answered, “I am sorry Madam, we do not practice such things here”. Today, premium brands like Guerlain, encourage their customers to return product packaging (empty perfume bottle, etc.), which is then transferred to special centers for sorting, recycling and recovery.

Luxury and Sustainability

Before luxury brands began to be identified with large corporations – fashion houses that spend billions on marketing – they were associated with family values, cultural heritage, precise-craftsmanship and timelessness (jewelry and watches that are passed on from generation to generation). Today, we must add the ecological and social innovation necessary to ensure a sustainable future. Customers actively support this process by demanding more responsible behaviors from their favorite brands. The global emergence of social and environmental awareness represents the most important cultural transformation of the twenty-first century – to which the luxury sector must provide leadership if their brands are to retain their prestige – an essential element in the DNA of luxury brands.

A Luxury Sector with a French Flavor

Luxury Industry revenues reached €210 billion in 2013 with French brands accounting for 25% of sales. The LVMH Group continues to lead the sector with revenues of €29 billion in 2013. Given this scale, the behavior of the industry has a major impact and through its leadership it can become a catalyst for driving aspirations of more eco-conscious lifestyles.

In 2013, the LVMH Group (Louis Vuitton Moët Hennessy) invested €17.3 million in environmental protection – including waste management, water recycling, soil and noise pollution reduction, and projects to support biodiversity. Investments in efficient buildings, internal training and the sponsorship of environmental initiatives are budgeted separately.

Supply chain monitoring, eco-design, energy efficient lighting, certification of business processes, ecosystems protection, materials recovery and sustainability audits are all integrated in the various brand strategies that are specific to each business sector: Wine & Spirits, Perfume & Cosmetics, Fashion & Leather Goods, Watches & Jewelry and Selective Retailing.

Without Nature there is No Business

Luxury brands are now building their core image around caring for society and the environment. Wanting to preserve their beauty and appeal, they must (as many already do) provide a persuasive narrative for their contribution to alleviate social and environmental concerns. Global warming, deforestation, resource scarcity, pollution of air, water and soil, endangered species and environmental degradation disturb the favorable conditions that have allowed the industry to develop and thrive. As LVMH Group CEO Bernard Arnault says, “LVMH owes a lot to nature”. And the business case for sustainability is made even more compelling because “green solutions” benefits extend beyond image building, they can also improve the bottom line through efficiency and cost reductions.

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In the production of Belvedere vodka, a brand of Polish descent, distillery Polmos Zyrardów has converted its power generation from oil to natural gas and improved its energy efficiency through a heat recovery system. The energy generated is now used in the production re-heating process. With these solutions, carbon emissions were reduced by 36 percent or 2 thousand tons, the equivalent to the consumption of 850 thousand liters of gasoline, like removing 900 cars from Polish roads. In 2012, LVMH launched a program to optimize energy consumption using LEDs in its boutiques, using technology from Philips Lighting amongst others – reducing the Louis Vuitton Maison power consumption by 50% since 1995. In addition to lower power bills, the shops have better possibilities in terms of “play of light” to showcase products.

Companies also benefit from recycling. LVMH created its CEDRE platform (Centre Environnemental de Déconditionnement et Recyclage Ecologique) to optimize the recovery and processing of waste generated in the production, distribution and recycling of its product packaging but also the waste from various events (exhibits, fashion shows, etc.). In 2013, it recovered around 1,600 tons of glass, paper, wood, metal and plastic.

The Hennessy Maison has been modernizing its vehicle fleet – more then 20 percent of its cars are now green (electric and hybrids). Charging stations have been installed at the factories and employees received eco-driving lessons, which helped reduce fuel consumption, accidents and maintenance costs. At Sephora, a fleet of electric trucks serves distribution centers located in French city centers, reducing costs and urban pollution.

Eco-marketing

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Veuve Clicquot Champagne casing made of potato starch and paper

The best strategy in terms of image and brand building in the luxury sector remains environmentally and socially responsible marketing. It is difficult to conceive a more compelling example for the imagination of wealthy eco-consumers then the fully biodegradable isothermal Veuve Clicquot champagne casing that is entirely made of potato starch and paper. Meanwhile, emotions-based cosmetics Maison Guerlain, engaged its brand in the protection of bees – the essential pollinators that are critical to healthy ecosystems. Through its Orchidarium research platform, Guerlain also supports the restoration of tropical forests – the natural habitat where orchids grow – passing along essential know-how to organizations that are involved in the collection of these flowers. Hennessy is also engaged in the protection of woodlands. The timber used for the production of cognac barrels comes from sustainably managed forests that are certified by FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification).

guerlain

Guerlain – Celebrating 160 years of Commitment to Bees

Promoting advances in science is also important for Belvedere. Since 2005, it has worked with Lodz University of Technology to develop research programs in biotechnology and to help attract the best graduates.

Luxury ethics

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Bvlgari: Certified Responsible Jewelry Council label

Human rights stewardship is also important. Especially given the growing awareness of the social costs associated with precious metal and stone mining in the Third World. Responsible jewelry manufacturers became particularly vigilant in this area for fear of being associated with “blood diamonds”. Since 2005, Bvlgari has obtained the Certified Responsible Jewelry Council (RJC) label, certifying the implementation of responsible ethical, social and environmental practices in its supply chain. Since 2012, Louis Vuitton is also RJC certified.

Louis Vuitton also developed stringent  environmental audits of its supply chain.  There is also the implementation of ISO14001 with environmental assessment for transporters and warehouses.

LVMH works to reduce environmental impacts by designing quality products that are long-lasting and easy to repair. The durability and longevity of luxury goods contrasts with the planned obsolescence that is incorporated in fast moving consumer products.

Given the development of modern science, technology, and an awakening global consciousness, we realize that we can (and must) avoid repeating the mistakes of the past. Luxury brands enjoy global recognition and prestige, and we aspire to be associated with them. Aspirations are a critical element. If we want a better life and for meaningful leadership to come from the luxury sector, we better pay attention to what we buy and invest ourselves in asking the right questions. This is best path towards setting a new standard of sustainability for the industry and beyond.